Here are some tips on how to create amazing video content that is purposeful for you and your business.
Creating and building your idea into a sustainable business seems to be the hard part… right?
Well, I’m afraid there are other hurdles to overcome!
Making people aware of your brand and business is incredibly important within your growth strategy, and creating amazing video content that is ‘Thumb-stoppingly’ good should be at the core of your plans. Video content is the most consumed form of content that is currently dominating our news feeds.
Undoubtedly, video marketing is one of the newest additions to your marketing toolbox. You may still have an uneasy outlook on this form of marketing but it is extremely powerful.
Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and customisable pieces of content you can put out there!
Here are 5 tips on how to create amazing video content –
- Divide your content in small chunks. Don’t give away too much in just one video. End your videos on a note which gives viewers a glimpse of the upcoming video, or a snapshot into your business. It will leave them wanting more!. Furthermore, don’t drag out the video so it seems like you have more content than you do, be succinct! People are more likely to consume your content if it is short, to the point and interesting.
- If your video content involves a voice or voice audio then make sure you sound interested and motivated. Have you ever turned of a video or scrolled past when you realise the voice or voiceover sounds mundane or boring? (of course, you have) So make sure the voice audio is interesting and hooks the listener.
- Attach tags and titles to your video. This is also good to boost your SEO ranking you can also think about including a transcript because written material is more likely to grab the attention of Google crawlers. Also, this gives people the opportunity to go back and reengage with the content in your video in a different way.
- Before posting your video analyse and discover where your audience is online and what time they are there! Use this data to ensure that your target audience is online at that very moment your video is posted to give it the highest chance of reaching the correct audience.
- Focus more on the conversion rate rather than views on the video. You will know whether your content is convincing enough or you need to rethink. Gather all of the analytics you can and create goals to ensure that you are getting the return on investment that you are hoping for!
- The video content that you create needs to show the culture, personality, and purpose of your business! Make sure you test and create video content that is true to you.
Though video content marketing can seem daunting and you may feel overwhelmed on where to start. My advice to you is to just start! Once you are done with your first video, look at how you can improve and what results you got back from the investment. Self-criticism and ensuring that you collect and analyse the insights associated with
your videos is the key to ensuring your video content is amazing and purposeful.
Here is a great article with some more ideas on how you can create amazing video content – https://blog.hubspot.com/marketing/video-marketing
R K Virtual Assistance can support you to create amazing video content for your business, and also work with you to develop a way to include this within your business marketing strategy!
Connect with us today!
https://rkvirtualassistance.com/contact/
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